Impact Report 2022—2023

Impact Measure 6 – Analysis

Increase in number of properties managed by HomeGround Real Estate.

Homelessness has been a growing and stubborn problem in Melbourne, which has been difficult to shift due to a lack of secure, low-cost housing options that people can afford to rent. Our social enterprise, HomeGround Real Estate, helps to boost the number of affordable private rentals available to low-income earners.


Properties rented through HomeGround Real Estate.


Increase in properties at below market rent.

Our work contributes to the SDGs 

Sustainable Development Goal 1 - No Poverty
Sustainable Development Goal 2 - Zero Hunger
Sustainable Development Goal 9 - Industry, Innovation and Infrastructure
Sustainable Development Goal 10 - Reduced Inequalities
Sustainable Development Goal 11 - Sustainable Cities and Communities
Sustainable Development Goal 17 - Partnership for the goals
HomeGround Real Estate
% Increase
Full market rent
Discounted market rent
Very low income-based rent (including Head Leases)

With HomeGround Real Estate, property owners are provided with ethical property management, so their investment property is professionally managed and socially beneficial. HomeGround Real Estate is designed to end homelessness by investing 100% of the profits back into Launch Housing.

With rental prices continuing to increase at a rapid rate, putting many people into housing stress, it is critical to have property owners willing to support low-income earners with properties at below market rent. Through HomeGround Real Estate, we were able to offer Melburnians, on low incomes, 153 private properties at a discounted or very low rent. In total, there was a 10% increase in the number of properties rented through Homeground Real Estate since last year. This includes a 20% increase in the number of properties offered at below market rent.

These properties are a valuable addition to the overall affordable housing stock across the city and was provided at no cost to the sector or Government.

Looking ahead

Launch Housing has an ambitious plan to grow the impact of HomeGround Real Estate. We will continue to explore ways to expand the portfolio of properties under management. This will not only help boost the stock of affordable properties in Melbourne but also help property owners, offering their homes at market rent to create further impact by helping end homelessness through services provided by Launch Housing.

Find out more about HomeGround Real Estate here.

Thanks to our partners

Our impact would not have been possible without the support of our partners such as the REA Group that provided advertising support to the HGRE.  

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